Carlo de Koning

Carlo de Koning is an experienced marketing professional specializing in loyalty and CRM strategies, currently serving as a Senior Loyalty & CRM marketeer at Jumbo Supermarkten since July 2019. Previously, Carlo held various roles in CRM marketing, including positions at Add to Favorites, bol.com, and VodafoneZiggo. Carlo's expertise includes developing and implementing CRM campaigns focused on customer acquisition, retention, and data improvement. Prior experience at Yourzine involved campaign management in cross-channel marketing strategies, complemented by an academic background, including a Master of Science in Marketing Management from Tilburg University. Earlier career stages include roles at Albert Heijn and WOT-P, alongside a foundational experience in competitive football training at Willem II Tilburg BV.