Alexandra Harding

Alexandra (Sasha) Harding is an experienced professional in innovation and customer experience, currently serving as the Innovation & CX Lead at Just Group plc since July 2021. Prior to this role, Harding was a Service Designer at EDF (UK) from November 2019 to July 2021, and held the position of UX Research Manager at Fidelity International from November 2015 to November 2019. Earlier in the career, Harding worked as a Strategic Planner & Researcher at the Money and Pensions Service from April 2014 to November 2015, and as a User Research & Service Design Consultant at Bunnyfoot from October 2006 to January 2011. Academic qualifications include a Doctor of Philosophy (PhD) candidacy in Social Psychology from Bournemouth University and a Master's Degree in Communication, Journalism, and Related Programs from Constantine the Philosopher University in Nitra.