Fernando Larroa

Fernando Larroa has a diverse work experience in roles related to business development, marketing, sales, and account management. Fernando is currently serving as the Business Development Director at Eficads, a prominent affiliate network in Latin America. Prior to this, they held the same position at Just Media Group, a multinational company specializing in advertising. Fernando also has experience as the Co-Founder/Chief Growth Officer at Ladela, as well as the New Business Director/Chief Operation Officer at Heurístico Lab. Fernando's previous roles include Strategic New Business Director at PikNik, Co-Managing Director at EMILAI FOODS, Key Account Director at BRAYA, and LatAm Marketing/Sales at Konami Gaming, Inc. Fernando began their career as a Client Account Manager at Player Group and an Account Executive at PRIMER NIVEL GROUP. Throughout their work experience, Fernando has been involved in business strategy, client relationship management, project management, and campaign development.

Fernando Larroa completed a Bachelor's degree in Marketing from Universidad del Valle de México from 2000 to 2005. Later, from 2011 to 2012, they obtained a Diploma of Education with a specialization in Estrategias y planacion BTL from Universidad Anáhuac.