Ivette Sanz Osso

Ivette Osso is President of West Hill Creative, LLC, an independent consultancy that draws on brand-building and organizational development experience to creatively address business needs and shape brand reputation. She has helped companies consider their future ambition, partnered with service firms to pitch and win new accounts; and has inspired organizations to re-imagine how they do business to unlock growth.

Ivette is a bi-lingual marketing communications professional with a track record of global business leadership. With experience building iconic brands, she is passionate about using communications to tell unique brand stories that move people to action. Much of her career has focused on working with international teams and adapting how organizations serve customers in industries undergoing rapid transformation. She has worked with world-class brands to create upstream and go-to-market strategies to launch new products and refresh brands (Clairol, Dawn, Herbal Essences, Olay Professional, Pantene, P&G Beauty, Sebastian Professional, Secret, SK-II, Tide, Vicks, Vidal Sassoon, Wella); she’s also served as a senior leader, creating future-forward company plans and client centricity capabilities, scaling them through leadership off-sites and company-wide trainings.

Ivette served as COO at DeVries Global, an IPG communications agency servicing Fortune 500 clients with offices across the U.S., China, Taiwan, Singapore and the U.K. Prior to DeVries, Ivette ran her own firm, Sanz Marketing Communications, LLC, and was previously at Marina Maher Communications (now an Omnicom firm), where she managed Procter & Gamble accounts. Early in her career, she served in an integrated marketing communications role at Wella USA where she launched a publication for hair stylists.