Mike Armstrong

Mike Armstrong currently serves as the Chief Marketing & Communications Officer at Juventus Football Club, a position held since September 2021, leading efforts in content and media channels, brand development, and corporate communications. Previously, Mike Armstrong held multiple roles, including Chief Marketing Officer at Talent Bureau and Vice President, Global Head of Marketing at OverActive Media Group, where strategic initiatives contributed to the organization becoming one of the world's most valuable esports entities. Additional experience encompasses roles at Google as Brand Strategy Lead and at CBC as Director of Sport & Digital Innovation Marketing. Mike Armstrong's earlier positions include significant marketing roles at Anheuser-Busch InBev and Kraft Foods Group, along with agency experience at MacLaren McCann. Academic credentials include a Bachelor of Business Administration in Strategic Management and Marketing from the University of Toronto, complemented by a Minor in Economics.