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Neal Mendelsohn

Chief Strategy Officer at JVS SOCAL

Neal Mendelsohn is the current Chief Strategy Officer at JVS SOCAL. Prior to their current position, Neal was the Chief Marketing Officer at CS Financial from January 2011 to December 2012. At CS Financial, Neal managed branding/marketing/culture for the corporation, all divisions and branches, and was responsible for launching a new retail direct lending concept. In their final year at CSF, the team's focus shifted to BANC.

From January 2000 to December 2011, Neal was the Chief Experience Officer and Founder/CEO of Fourth Wall Marketing, a strategic story based brand communications agency focused on financial services, higher education, healthcare and nonprofit client engagements. Among its highlights during a 10+ year history, Fourth Wall helped build the fastest growing bank in America; represented the #1 individual morgage originator and the #1 private mortgage banker/broker in the U.S.; helped make one of the California State Universities the most award-winning college in education marketing in the U.S.; developed campaigns for the 150th anniversary of St. Vincent Medical Center in Los Angeles; and worked to support a venerable animal welfare organization, spcaLA, providing it with campaigns that raised awareness and increased donations.

Neal Mendelsohn has a BA in Theater and Political Science from UC San Diego. Neal also has certifications in Agile Marketing Foundations, Building Your Team, and Microsoft Planner Essential Training from LinkedIn.

They work with Ted Feldman - Chief Administrative Officer, Kim Fedrick - Vice President of Programs, and Randy H. Lapin - SVP, Philanthropy. Neal Mendelsohn reports to Alan S. Levey, Chief Executive Officer.


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