Avital Refaely

VP Marketing /new Market Development at K Health

Avital Refaely has a diverse work experience spanning multiple industries and roles. Starting in 1998, Refaely worked as Division CFO for Strauss Group Inc., where they established the financial department for the Coffee Division and managed a team of six people. In 2001, Refaely became the CFO for Mei Eden, Israel, responsible for various financial functions and overseeing a total of 50 direct reports. In 2003, Refaely took on the role of CEO at Max Brenner International, growing the company into a global chocolate café/retail brand with locations in multiple countries. From 2009 to 2020, Refaely served as CMO for Ofer Malls, Melisron LTD, where they developed a growth strategy, launched a new brand, and established a D2C platform. Currently, Refaely holds the position of VP Market Development, International markets at K Health, a digital healthcare services company that utilizes AI to triage patients.

Avital Refaely has a strong educational background with a focus on economics and accounting. They earned a Bachelor's degree in Business/Managerial Economics from Tel Aviv University in 1994. Following this, they pursued further studies and obtained a Master's degree in Economics from the same university in 1995. In 1998, Avital attended The College of Management Academic Studies where they completed a Bachelor's degree in Accounting, which lasted until 2000.

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