Cecaa Tian

Cecaa Tian is a seasoned professional in strategic marketing and management, currently serving as Senior Manager at K11 Concepts Limited since March 2021, where responsibilities include leading marketing strategy planning and budget management. Previously, during a tenure at Levi Strauss Commerce (Shanghai) Ltd, Cecaa managed marketing budget operations and facilitated quarterly business reviews. Experience at adidas as Brand Communication Manager involved the development of strategic marketing campaigns and collaboration with various teams to ensure effective communication. Cecaa's earlier roles include Account Director at BBH China and Brand Manager at Leo Burnett, focusing on renowned brands like Minute Maid and McDonald's, respectively. Academically, Cecaa holds an MBA from Fudan University and Emory University, and a Bachelor's degree in Advertising/English from Shanghai International Studies University.