Valeria Villena

Digital Marketing Manager at Kabookaboo Integrated Marketing

Valeria Villena has 8 years of work experience in the digital marketing industry. Valeria started their career in 2016 as a Marketing Coordinator/ Intern at Latin2Latin Marketing + Communications, LLC., where they executed business to customer marketing to international clients. In 2018, they took on the role of Apprentice at Global Aesthetics Group, where they conducted market research to identify key competitors and define an effective digital marketing strategy. Later that year, they joined Social Agency as a Social Media Marketing Specialist, where they analyzed KPIs to optimize Facebook Ads Campaigns to get high conversion rates at a low CPA. In 2019, they became a Social Media Coordinator at Tribeca Marketing Group, where they managed social media accounts for 5+ higher education institutions to increase brand visibility. Valeria also started working as an Apprentice at Luxury Business Connections, where they created content for the website to reflect the company's purpose. Currently, Valeria is working as a Digital Marketing Manager at Kabookaboo, where they provide updates on digital marketing campaigns to clients and works to improve click-through rates, conversion and other important KPIs.

Valeria Villena graduated from Stetson University in 2015 with a Bachelor of Science in Integrative Health Science. Valeria then attended Southern New Hampshire University, graduating in 2018 with an International MBA in Business Administration. In addition to their degree qualifications, Valeria has obtained numerous certifications from LinkedIn, StackSkills, Udemy, and Acadium, ranging from Digital Marketing and SEO Foundations to Python for Marketing and Social Media Management.

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Timeline

  • Digital Marketing Manager

    December, 2020 - present