Guilherme Augusto Figueiredo

Guilherme Augusto Figueiredo serves as the Country Manager for Betano at Kaizen Gaming since September 2023. Previously, Guilherme held several leadership roles, including New Business Director at LiveMode and Managing Director at NSports, where contributions included the digital transformation of Brazilian sports entities through content production and distribution. Additional experience encompasses Innovation and Business Development Director at ESM - Marketing Esportivo, where Guilherme focused on launching TV NSports, and Business Development Manager at Rede Globo, responsible for the startup Estadio TV. Guilherme founded Futebol Tour and served as Sports Director at GEO Eventos, managing hospitality and international relations. Educational background includes an Executive Education program at the University of Chicago Booth School of Business, post-graduate studies at ESPM and FGV, and a Master of Science degree in Dentistry from USP.