Kalibri Labs believes its clients’ success will be enhanced by applying an operational/business process framework, which it calls Commercial Strategy, that supports the optimal application of the Kalibri Labs suite of transformational analytics, tools, and methods.
The VP, Commercial Strategy leads the ongoing development of this framework and its application across all market, client-facing, and product teams.
As the VP, Commercial Strategy, Jennifer partners with the clients to tailor plans for adoption and the effective utilization of the products to optimize revenue and profit generation capabilities. Internally, she supports and provides critical sales to the growing SaaS sales team through sales engineering and enablement.
Jennifer’s specialty is revenue generation, using a profit-based model of successful collaboration with all disciplines to achieve optimal performance. In her role, she relies on this experience to help clients identify and solve strategic business priorities.
Prior to joining Kalibri Labs, Jennifer worked with several third party management companies, and has nearly two decades of experience in operations and revenue strategy at branded and independent hotels in major markets. She is a member of HSMAI’s Revenue Optimization Advisory Board, and has served on the HSMAI Washington DC Chapter Advisory Board since 2015. In 2017, HSMAI recognized Jennifer as one of the Top 25 Minds in Sales, Marketing, and Revenue Optimization, and awarded her the Revenue Management Professional of the Year award in 2014.
Jennifer holds a BA in American History from Mercer University.
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