Elsa Hatakka

Elsa Hatakka serves as the GTM Strategy Lead at Kaluza since July 2025, focusing on innovation products and strategic initiatives for long-term growth. Prior to this role, Elsa was the Head of Commercial Strategy at Zoa from December 2022 to September 2025, where the GTM strategy was developed, scaling the company from $0 to $1. Additionally, Elsa worked as Chief of Staff at Zoa, supporting fundraising and organizational efficiency during its growth to over 100 employees. Earlier experience includes roles as Chief of Staff and Program Manager at Pleo, aiding in cross-functional initiatives after a significant funding round, and as a Senior Consultant at Applied Value Group, providing strategic consulting to Fortune 500 clients. Elsa also has experience in marketing management at Lindebarn and financial analysis at Aktia. Elsa holds a Master of Science in Management from Hanken School of Economics and completed exchange studies at Yonsei University.