Adam Whitby

Adam Whitby is a seasoned analytics professional with extensive experience across various leadership roles in analytics and marketing. Currently serving as Principal ROI at Kantar since August 2021, Adam previously worked as Sr. Analytic Intelligence Lead at Empower, where analytics initiatives were spearheaded. Earlier experience includes roles such as VP Client Insights & Analytics at Sapient (m)PHASIZE, overseeing analytics delivery for Walmart, and Director positions at Nielsen and Catalina Marketing, focusing on custom analytics and brand marketing. Adam holds an MBA in Marketing from Fairfield University and a BS in Management from Bentley University.