Gustavo Sanchez has extensive experience in the marketing and digital analytics industry, currently serving as Vice President at Kantar since June 2016, following a role as Senior Director. Prior to that, Gustavo worked in Kantar Millward Brown's Media & Digital Practice as Director of Technical Account Management, overseeing essential operations for the Safecount platform, which specializes in digital advertising effectiveness and survey sampling. Between 2009 and 2014, Gustavo held various positions at Safecount, including Project Team Supervisor and Senior Project Manager. Earlier career experience includes a role as Customer Service Representative at Citi. Gustavo holds educational qualifications from the University of Phoenix and the University of Puerto Rico, Río Piedras.
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