Maggie Callender

Maggie Callender serves as Vice President at Kantar since September 2021, overseeing large CPG accounts for the US market and managing a $4M book of business with annual growth objectives. Prior to this role, Maggie spent over 14 years at Kantar Millward Brown, progressing from Assistant Research Executive to Senior Director, Client Leadership, where a strong focus was placed on nurturing long-term client partnerships and delivering impactful insights to drive business growth. Maggie's earlier experience includes serving as Vice President of Research at NAILBITER, where the focus was on analyzing consumer purchase behaviors and experiences through advanced quantitative techniques. Maggie holds a Bachelor's degree in Management and International Business from the University of Connecticut.