Paul Simpson

Paul Simpson is an experienced insights professional with a robust background spanning over two decades in various leadership roles across multiple companies. Currently serving as Executive Director at Kantar since March 2020, Paul has previously held significant positions such as Head of Research at 4media group UK, Senior Director of Insights and Innovation at Black Swan Data, and Divisional Director at GfK. Paul’s expertise includes utilizing AI for client success, delivering actionable insights to optimize business decisions, and championing design thinking in innovation processes. Educationally, Paul holds a 2.1 degree in Geography from the University of Reading, completed in 1995.