Rekha Vaish

Rekha Vaish is an accomplished professional with extensive experience in market research and account management. Currently serving as Associate Vice President and Group Account Director at Kantar since October 2018, Rekha specializes in designing metrics and KPIs to enhance end-user satisfaction. Prior to this, Rekha worked at Rio Tinto as Senior Advisor EUX, focusing on performance factors and providing actionable insights for service line leaders. Rekha's background includes approximately seven years at GfK as Group Manager, overseeing consumer research and designing research instruments tailored to client needs, as well as previous roles at TNS Research International. Rekha holds an MBA in Marketing from Guru Gobind Singh Indraprastha University and a B.Sc. in Computer Science from Delhi University.