Viktoria Aronsson

Viktoria Aronsson is a seasoned professional in brand guidance and market research, currently serving as Team and Client Lead Brand Guidance at Kantar since March 2023. Prior to this role, Viktoria held various positions at Kantar Sifo from August 2014 to March 2023, including Client Director for Brand & Communication and Account Manager for Consumer projects. Viktoria's earlier career includes roles such as project lead focusing on social surveys at ScandInfo Marketing Research, project manager at ICA Sveriges internal advertising agency, and consultant at aStrategi AB specializing in market and employee surveys. Viktoria began their career as a project leader for various student initiatives at Göteborgs Förenade Studentkårer. Viktoria holds a Master of Science in Business Administration and a Bachelor's degree in Psychology from the University of Gothenburg, as well as a qualification from Ecole supérieure des Sciences commerciales d'Angers.