Piet-Hein van Aalst

Piet-Hein van Aalst serves as the Chief Strategy Officer and Sustainability Officer at KapiteinLabs, focusing on innovative non-thermal plasma technology for environmental solutions. As the founder of PHiQ, Piet-Hein merges strategic business consulting with marketing communications to elevate client brands and create long-term value. Previous roles include Chief Marketing Officer at Meetingselect, where website traffic increased significantly, and Strategic Communication Advisor at PulseCath BV. Piet-Hein has held leadership positions at LVT Group and Progress Communications, overseeing marketing strategies in B2C and B2B sectors. Earlier experience includes consulting for OCLC and executive roles at Ketchum Amsterdam and Weber Shandwick, where strategic planning and market intelligence were key responsibilities. Piet-Hein's educational background includes studies at Harvard Business School, Nyenrode Business University, and the University of Amsterdam.