Perrine Texier

Perrine Texier has a diverse work experience in the field of marketing and data analysis. Perrine started their career as a Chargé d'études statistiques at OT² from June 2010 to December 2011. Perrine then worked as a Data Analyst at Socio Data Management from February 2012 to May 2015, where they provided consulting and analysis services in statistics and data mining for various clients. Perrine then joined Argus de la Presse in June 2015 as a Marketing Manager & Business Analyst, where they managed customer marketing activities and implemented various marketing automation tools and campaigns. Perrine was involved in the migration and standardization of data infrastructure and implemented processes around the CRM tool. In April 2018, Perrine was promoted to Head of Digital Marketing at Cision France, where they were responsible for the lead generation strategy through various channels such as paid acquisition, email marketing, website, and marketing automation. Perrine joined Kardinal in September 2019 as the Head of Marketing, where they implemented the company's entire marketing strategy and set up the website and acquisition channels.

Perrine Texier has a degree in Management de projet digital from ECEMA. Perrine also holds a Diplôme d'ingénieur from Polytech Clermont. Additionally, Perrine has a DEUG from Université de Tours in the field of Mathematics and Computer Science.