Cindy Yawen Yang

Cindy Yawen Yang is an experienced marketing professional with a strong background in campaign management and digital marketing. Currently serving as Associate Director of Campaign Management at Kargo since April 2017, Cindy oversees numerous direct and programmatic campaigns for Fortune 500 clients, focusing on campaign execution, technical troubleshooting, and strategic analysis against client KPIs. Previous roles include positions at 4C Insights, Briabe Mobile, and various internships that involved enhancing talent recruitment, analyzing campaign performance, and developing social media strategies. Cindy holds a Master’s Degree in Integrated Marketing Communications from Northwestern University and a Bachelor of Science in Business Administration and Management from the University of Southern California.