Efren Martinez

Efren Martinez has a diverse work experience, starting with their role as a Loan Officer at Popular Bank from January 2016 to October 2017. During this time, they reviewed, authorized, and recommended personal and commercial loans for approval, as well as assessed the creditworthiness of applicants.

Following their tenure at Popular Bank, Efren joined T-Mobile in November 2017 as a Sales Lead. In this position, they coordinated junior sales members, ensured sales quotas were met, and provided support to management. Efren also performed various sales, management, and administrative tasks, including maintaining sales performance, recruiting and training staff, and monitoring inventory in the store. Efren remained with T-Mobile until September 2018.

In September 2018, Efren joined Kaspien as a Business Development Executive. As part of the sales team, they were responsible for bringing in new clients to the company. Efren engaged with potential clients, identified their pain points, and guided them through the sales process funnel. Efren also managed accounts on CRMs like HubSpot and Netsuite and collaborated with various departments to create and deliver business proposals. Efren held this role until September 2019.

Following their time as a Business Development Executive, Efren transitioned to a Sales Operations Coordinator role at Kaspien. From September 2019 to June 2022, they provided support to the sales staff and generated a constant stream of leads through market trend research and brand analysis. Efren worked closely with the marketing team to strategize on upcoming trends and allocated efforts to nurture leads. Efren also performed reporting duties for the sales team and maintained the CRM on both HubSpot and NetSuite.

Most recently, Efren served as a Search Engine Optimization Coordinator at Kaspien starting in June 2022. In this role, they managed and implemented SEO strategies, including content creation and review, keyword research and analysis, and partner portfolio management. Efren also performed marketplace-specific tasks such as listing creation and optimization, flat file and bulk uploads to marketplaces like Amazon and Walmart, and case management on platforms like Seller Central and Vendor Central. Currently, there is no specified end date for this role.

Efren Martinez pursued their Bachelor's degree in Anthropology from the University of Puerto Rico, Río Piedras, completing their education in 2012. Furthermore, they have obtained multiple certifications in various fields. In June 2022, they acquired certifications in Communication within Teams, Excel Essential Training (Office 365/Microsoft 365), Excel Formulas and Functions Quick Tips, Presenting to Senior Executives, and Time Management for Managers from LinkedIn. Additionally, they obtained a certification in Content Marketing from HubSpot Academy in June 2022. In July 2022, Efren earned certifications in Analyze sponsored ads metrics and reports, Build compliant ads for your sponsored ads campaigns, Learn strategies to improve sponsored ads performance, and Learn the fundamentals of sponsored ads, all from Amazon.

Additionally, they continued to enhance their expertise with certifications such as Sponsored Ads Certification from Amazon in March 2023, Amazon Search Onboarding from Pacvue in February 2023, Amazon Advertising Foundations Certification from Amazon in January 2023, and Amazon Retail for Advertisers Certification from Amazon in January 2023. Moreover, in June 2022, they received certifications in Inbound Marketing and SEO from HubSpot Academy.