Samantha Donsky

Samantha Donsky is an experienced audience development professional currently serving as the Audience Development Manager at Katie Couric Media since May 2022. In this role, Samantha conducts comprehensive analyses of the company's audience strategy, focusing on growth opportunities and proposing actionable tactics for key stakeholders, while managing various company assets such as newsletter growth and audience performance. Prior to this position, Samantha worked at the New York Post from July 2018 to May 2022, where responsibilities included leading a successful web push notification initiative that significantly increased subscriber numbers, along with various audience development activities in roles as Reporter and Audience Development Assistant. Samantha gained foundational experience through internships at organizations including Wisconsin Union Theater and Ipreo Private Capital Markets. Samantha holds a Bachelor’s Degree in Journalism and Strategic Communications from the University of Wisconsin-Madison, obtained in 2018.