Reinhard Ruch

Reinhard Ruch possesses extensive experience in customer relationship management and loyalty programs, currently serving as Geschäftsführer CRM International at Kaufland International since May 2024, focusing on the development of the Kaufland Card. Prior to this role, Reinhard was Director CRM & Loyalty at JC New Retail from January 2022 to April 2024, overseeing customer retention and experience for P&C Düsseldorf Group. Reinhard also led customer loyalty activities as Geschäftsführer at Fashion ID Loyalty Services and held several senior positions at E. Breuninger GmbH & Co., enhancing customer-centric strategies. Educated at the University of Hohenheim with a Diplom Ökonom in Economics, Reinhard has consistently demonstrated a commitment to advancing customer engagement across various retail organizations.