Born and raised in Saudi Arabia, Aseel brings the local consumer insight, taste and approach to the concept design phase.
With a strong portfolio of industry sector experience during her career, Aseel has deep and thorough experience within the Hotel & Hospitality sector and has also served clients across Aviation, Telecommunication, Government, Financial Services, Fast Moving Consumer Goods, Oil & Gas, Tourism, Retail, and Real Estate.
Aseel’s career kicked off in Saudi Arabia working for large multinational advertising & design agencies.
She expanded her portfolio when she moved to the UAE where she added to her market sectors exposure, client base, and cultural philosophy in her field.
Current role