Shannon Walsh

Digital Marketing Director at Keeco, LLC

Shannon Walsh has a diverse work experience spanning several years. Shannon currently holds the position of Digital Marketing Director at Keeco, LLC. In their previous role at Henkel, Shannon served as the eCommerce National Business Manager B&M.com and Delivery Platforms, where they managed Henkel Consumer Beauty Care's B&M eCommerce presence and grocery delivery accounts. During their tenure, they achieved a 9% growth in B&M eCom accounts and significantly improved content scores. Shannon also established a standardized process to evaluate and update the digital shelf, enhancing the company's eCommerce capabilities. Before this, Shannon held multiple roles at Henkel, including Senior Brand Manager, Brand Manager, and International Marketing Manager - Laundry. Their responsibilities in these positions included business steering, brand strategy, sales coordination, and new product launch coordination. Shannon also managed innovation pipelines, licensing partnerships, and marketing budgets. Shannon began their career as an Administrative Assistant at the Rochester City School District and later worked as an Executive Intern at Target. Shannon also gained experience as an OTC Brand Intern at Novartis Consumer Health. Shannon holds an MBA degree from the Simon Graduate School of Business, University of Rochester.

Shannon Walsh completed a Master of Business Administration (M.B.A.) with a focus on Brand Management from the University of Rochester - Simon Business School between 2012 and 2014. In 2014, they also participated in a MBA Exchange Program at WHU – Otto Beisheim School of Management. Prior to their Master's degree, they obtained a Bachelor of Science (B.S.) in Business Administration and Management, General from the University at Buffalo from 2009 to 2012. Additionally, they attended Our Lady Of Mercy High School from 2005 to 2009.

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Timeline

  • Digital Marketing Director

    October, 2022 - present