Justin Jefferson

Justin Jefferson has over a decade of experience in the field of marketing, analytics, and operations. In 2018, they served as Director of Solutions Engineering at Keen Decision Systems, where they led a team of data scientists and analysts in creating customized analytical models to generate robust insights. Additionally, they worked closely with client leadership to unify results from various models and elevate data governance protocols. Prior to that, they were Director of Operations at the same company, managing a team of client success managers and consultants and constructing an interactive data visualization dashboard.

From 2013 to 2018, Justin worked at ROI Revolution, Inc. as Service Lead, Marketing Strategy Manager, and Marketing Analyst. In this role, they managed a service and customer-facing team of 14 strategists and analysts, grew the team and revenue by 200%, and introduced an innovative product offering that increased the service’s total addressable market. Justin also improved new customer revenues for B2B and B2C e-commerce clients by developing integrated marketing campaigns across Paid Search, Social, and Marketplace channels.

In 2012, Justin worked as Regional Operations Manager at Robofusion of Florida, where they managed the logistics of delivering and installing robotic, automated vending kiosks. Justin also created financial statements to secure capital investments and prospected potential venues based on product-market fit.

From 2011 to 2012, Justin served as Business Management Student Consultant at Salvation Army, where they tracked existing inventory processing methods and improved supply chain operations. Justin also conducted market segmentation analysis and implemented customer-centric marketing strategies that increased donations by 19%.

Finally, from 2007 to 2011, Justin was a Student Journalist for Athletic Media Relations at Wake Forest University. Justin wrote weekly news columns and biographies of players and teams for the university athletic website, researched statistics for past athletic teams, and developed an online Media Center for team photo galleries.

Justin Jefferson obtained a Bachelor of Arts in Psychology from Wake Forest University in 2011, and a Master of Science in Business Management from Wake Forest University School of Business in 2012. In 2013, they obtained certifications for Google Ads Fundamentals, Search Advertising, Display Advertising, Video Advertising and Reporting & Analysis. Justin also became a Google Partner in 2013. In 2014, they became a BingAds Accredited Professional and obtained a Google Analytics Individual Qualification.