Heli Koljonen

Heli Koljonen (Saarinen) is an accomplished professional with extensive experience in customer insight and brand management. Currently serving as Insight Manager at Kekkilä-BVB since January 2019, Heli provides critical customer insights for new concept development and brand projects. Prior roles at Kekkilä Garden included Concept Manager focusing on strategic initiatives and Product Group Manager overseeing product portfolio management with P&L responsibility. Heli's earlier experience includes Brand Manager at Nestlé for cereal brands in Finland, Brand Marketing Manager at Valio, and Product Manager at Fazer, all contributing to a strong background in marketing and product management. Academic credentials include a Master's degree in Service Design from Laurea University of Applied Sciences and a Master's degree in Food Science and Marketing from the University of Helsinki.