Madeline W.

Madeline W. is a seasoned professional with extensive experience in shopper insights and consumer research. Currently serving as Senior Manager of Shopper Insights at Kellanova since April 2018, Madeline has led the Kroger Sales Team from 2018 to 2021 and the Salty Snacking Category Team in 2021. Prior to Kellanova, Madeline held multiple roles at ORC International, including Senior Research Director and Research Director, from July 2013 to April 2018. Madeline began their career at Parker Insights, working as a Consumer Insights Consultant & Analyst from July 2007 to June 2013, focusing on market opportunity assessment, product development, and brand communications. Madeline holds a Bachelor of Arts degree from the University of Michigan, earned in 2007.