Silvia Patelli

Silvia Patelli is an accomplished marketing professional with extensive experience in category development and brand management. Currently serving as Category Development Lead Italy at Kellanova since September 2022, Silvia previously held the position of Senior Category & RGM Manager for Kellogg’s Brands from April 2016 to September 2022. In this role, responsibilities included overseeing the Kellogg’s brands portfolio in Italy, focusing on strategy, marketing plans, and new product launches. Additionally, Silvia worked as Senior Brand Manager for Special K in Southern Europe, managing market share and profitability across Italy, Spain, and Portugal. Prior experience includes senior brand management positions at Mars and HJ Heinz, coupled with a solid educational background, including a Master in Marketing from Accademia di Comunicazione and a degree from Università degli Studi di Milano.