Kendo Brands
Chelsea Martin is an accomplished eCommerce and digital merchandising professional with extensive experience across various retail and fashion companies. Currently serving as the Manager of eCommerce & Digital Merchandising for Fenty Beauty and Fenty Fragrance at Kendo Brands, Inc., Chelsea has a proven track record in project management, customer behavior analysis, and cross-functional collaboration. Prior roles include positions at Zenni Optical, Pottery Barn, and Macy's, where Chelsea managed vendor relationships, optimized online sales strategies, and enhanced customer experiences. With a solid educational background in Fashion Marketing from The Art Institutes, Chelsea has demonstrated expertise in both merchandising and customer engagement throughout a diverse career in the industry.
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Kendo Brands
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KENDO is an innovative beauty brand incubator. Named after a play on “can do,” KENDO is a locus of creativity and innovative beauty product development.