Yvette Hastings

Yvette Hastings has a diverse work experience spanning over 10 years. Yvette most recently worked at Kentico as the Director of Channel and Customer Marketing. In this role, they were responsible for owning the global content marketing strategy and channel marketing strategy. Prior to that, Yvette served as the Director of Content and Channel Marketing at Kentico, where they managed the Channel Marketing team and developed successful marketing campaigns and partner marketing activities.

Before joining Kentico, Yvette worked at GFI Software as the Senior Director of Marketing Operations. Yvette led a team of 10 and was responsible for global demand generation, content marketing, communications, and social media. Yvette played a key role in creating and improving marketing campaigns for a portfolio of 14 products. Yvette also implemented strategies to increase high-quality leads and reduce CPL.

Yvette's previous experience includes working as the Director of Communications and Social at GFI Software following their acquisition of Kerio Technologies. Yvette successfully implemented a content marketing strategy and later transitioned to lead the demand generation team. Before GFI Software, Yvette worked as the Senior Marketing Manager at Kerio Technologies, where they managed global marketing initiatives and developed an effective content marketing strategy.

Prior to their roles at GFI and Kerio Technologies, Yvette worked in account management and digital marketing roles at KISS Communications, Mobas Group, Knit, and Anglia Restaurants Ltd.

Overall, Yvette Hastings has a strong background in marketing strategy, content marketing, demand generation, and team management.

Yvette Hastings obtained a BSc (Hons) degree in Information Systems Management from the University of Chester, where they studied from 2007 to 2010. Following this, they attended the University of East Anglia from 2010 to 2011 and earned an MSc in Business Management. In addition to their degrees, Yvette also holds certifications in Kentico Xperience 13 Certified Marketer from Kentico, Prince2 Foundation & Practitioner from APM Group, and Project Management for Web and Digital Media from ATSF. The exact dates of when they obtained these certifications are not provided.