Gabriela Avelar

Gabriela Avelar is an accomplished professional with extensive experience in consumer insights and analytics. Currently serving as the Associate Director of Consumer Business Intelligence at Kenvue since April 2021, Gabriela focuses on the Body & Haircare division, utilizing diverse data sources to shape the company’s strategic direction. Prior roles include Global Senior Manager of Consumer Insights & Analytics at Mondelēz International, where Gabriela led a COVID-19 tracker across 14 countries, and Global Senior Manager of Consumer Insights Equity, contributing to significant brand strategy shifts for major products like Trident and Oreo, including a $2B global brand strategy development for Oreo. Gabriela's career began at Posadas & Kraft Foods, where responsibilities involved managing consumer insights for the gum and candy division. Gabriela holds a Master's degree in Marketing from Florida International University and a Bachelor's degree in Marketing from Tecnológico de Monterrey.