José Zarco

José Zarco is a seasoned marketing professional currently serving as the Senior Marketing Director for LATAM Marketing Excellence at Kenvue, where responsibilities include building the organization's first Marketing Executional Powerhouse and overseeing the execution of over 150 initiatives across 18 markets in Latin America. Prior to this role, José held various positions at Johnson & Johnson, leading strategic planning, marketing, and business development efforts, notably launching Neutrogena in Mexico and significantly enhancing brand profitability. Previous experience includes senior roles at GSK and Kellogg Company, focusing on brand management and innovation, as well as research and development at CINVESTAV. José holds a degree in Food Engineering from Tecnológico de Monterrey and a specialization in Food Science & Innovation from the University of Tennessee.