Katherine Maseda

Katherine Maseda is a seasoned professional with extensive experience in consumer strategy and channel activation. Currently serving as the Director of Customer Strategy & Channel Activation Pain & Cold at Kenvue since July 2023, Katherine previously held multiple roles at Johnson & Johnson over a decade, culminating in the position of Senior Customer Development Manager for Regional Food. Significant achievements include managing category captaincy for Pediatric OTC & Baby Toiletries with Walmart, leading strategic planning processes, and executing omni-channel marketing plans that enhanced brand equity. Katherine holds a Bachelor's degree in Food Marketing from Saint Joseph's University and has gained valuable experience through various co-op positions and roles in sales and procurement.