Yuan Ding

Yuan Ding is a seasoned professional with extensive experience in digital marketing and e-commerce, currently serving as Senior Director of Global e-commerce and TikTok/ByteDance Social Activation at Kenvue since January 2022. Prior roles at Johnson & Johnson include Head of Digital & Operation Excellence and eCommerce Director for Asia Pacific, focusing on omni-channel strategies and eCommerce capability building. Yuan has successfully restructured consumer insight teams and established precision marketing initiatives to enhance ROI. Additionally, prior experience includes significant contributions in shopper marketing and sales at Johnson & Johnson and Nestlé, where notable achievements included expanding market share and launching new product categories. Yuan holds a Bachelor's degree in International Business/Trade/Commerce from Shanghai University of International Business and Economics and an AMP from the China Europe International Business School (CEIBS).