Isabela Masson do Valle is currently pursuing a Master’s degree in Strategy and International Management at Université Paris-Saclay while engaged in strategic consulting for the Ile-de-France Regional Council. Previously, Isabela served as a marketing analyst at RSE - Gerenciamento de Risco e Sustentabilidade, where responsibilities included planning and executing marketing strategies, analyzing sales performance, and overseeing market research and content creation. Other notable experiences include working as the CEO's right hand at Yllona, serving as a marketing manager at Casson Comunicação, and holding communication and marketing leadership roles at the Centro Acadêmico de Administração - CAADM UNB. Isabela also gained foundational experience through an internship at CNP Seguros Holding Brasil and has participated in research groups during studies at Universidade de Brasília and Sciences Po.