Kelly Urban

Kelly Urban currently serves as the Chief Marketing Officer for Maui Jim at Kering, where responsibilities include leading global marketing strategy, developing comprehensive brand roadmaps, managing budgets, and driving community engagement initiatives. Prior to this role, Kelly Urban was the Senior Director of Global Media Relations, Influencer Marketing, and Social Media at GoPro, overseeing the execution of over 80 marketing initiatives, launching more than 100 products, and managing significant budgets. Earlier experience includes holding leadership positions at Formula Public Relations, where Kelly Urban established the consumer technology division and developed national PR programs. Kelly Urban holds a Bachelor of Science degree from the University of New Hampshire.