Mervi Hentila

Mervi Hentila is an experienced professional in customer and market insight, currently serving as the Customer Insight Director at Kesko - K-Group since January 2015. In this role, Mervi oversees the process of collecting and analyzing market and competitor data to transform insights that influence strategic decisions for the company's operations in Finland and other countries. Prior to this position, Mervi worked at Rautakesko Oy as Research Manager, leading research activities across all operating countries and focusing on business development and decision-making. Mervi also held the role of CRM Manager at K-Plus Oy and served as List Manager at Radiolinja earlier in the career.