Marketing and Brand Management Team

The Marketing and Brand Management Team at Keurig Dr Pepper strategizes and executes marketing campaigns to elevate the company's diverse beverage portfolio, while managing brand identity and consumer engagement. They conduct market research, oversee advertising efforts, and collaborate with cross-functional teams to drive innovation and brand loyalty across both hot and cold beverage categories. Leveraging data analytics and consumer insights, this team works to position KDP's brands prominently in the marketplace and to optimize marketing ROI.