Sergio A. Aragón

Sergio A. Aragón is an accomplished sales and advertising operations leader with extensive experience in the AdTech and Retail Media sectors. Currently serving as Sales Director DACH at Kevel, which offers flexible Ad-Tech infrastructure APIs for retailers, Sergio has previously held key roles such as Retail Media Consultant at Loop Digital and Head of Retail Media Operations at SIGNA Sports United. Additionally, Sergio co-founded yieldPass and Lepton Media, both focused on optimizing advertising revenue through innovative solutions. With a solid background at major firms including Delivery Hero and Yahoo!, and academic qualifications in Law and European Business Law, Sergio brings a comprehensive skill set to driving media sales strategies and technological integrations in the retail landscape.