Alexandria Scoffell

Alexandria Scoffell is an experienced brand and product marketing professional currently serving as Brand Manager at Kevyn Aucoin Beauty since May 2024. Prior to this role, Alexandria held the position of Senior Manager, Product Marketing & Innovation at Function of Beauty, where responsibilities included managing new product development and creating go-to-market strategies. Alexandria also served as Senior Manager, Brand, Product & Trade Marketing at Veracity Selfcare, leading brand marketing initiatives and aligning product launches with market trends. Previous experience includes senior marketing roles at Atolla, Heyday, and Credo Beauty, along with foundational roles in marketing and PR at Matter Agency and MECCA Brands. Education includes a Bachelor’s Degree in Journalism and a Masters in Digital Media from Queensland University of Technology and training in beauty from the Australian National College of Beauty.