Allison Freedman

Allison Freedman is a seasoned Product Marketing Manager with extensive experience in leading marketing strategies across various industries. Currently at Keysight Technologies, Allison oversees product marketing initiatives. Previous roles include managing four product lines at Abaco Systems, Inc. where significant increases in leads and user engagement were achieved, and developing go-to-market strategies at RockitBoost, resulting in substantial user growth. With a solid foundation in digital marketing, including a Digital Marketing and Media Certificate from Duke University, Allison has successfully implemented comprehensive marketing campaigns that yielded impressive ROI and engagement metrics. Additional experience encompasses consultative roles, brand development, and extensive community involvement within educational settings.