Andrea Banchini

Andrea Banchini is a seasoned professional in digital marketing, currently serving as the Media Acquisition Manager at KFC Italia since May 2023. Previously, Andrea held the position of Senior Digital Consultant at dentsu for four months in early 2023, after a four-year tenure at Simple Agency (Dentsu) in the same role, focusing on digital performance strategy and management. Andrea's expertise encompasses managing programmatic campaigns, paid search, paid social, display performance, and app performance campaigns. With a strong understanding of various digital advertising platforms, including DSPs and search and social advertising channels, Andrea has also worked as an Account Manager and Junior Account Manager at madvertise Mobile Advertising. Andrea holds a degree in Economics and Marketing from Università degli Studi di Parma.