Danielle Ruggles

Marketing Lead - Fame & Trust at KFC UK & Ireland

Danielle Ruggles is an accomplished marketing professional with extensive experience in brand management and digital marketing across various sectors, including fast food and environmental sustainability. Danielle currently serves as the Marketing Lead for Fame & Trust at KFC UK & Ireland since September 2021, following a tenure as Senior Brand Manager. Prior to this, Danielle held multiple roles at KFC Canada from April 2018 to September 2021, and at Subway from June 2012 to April 2018, where responsibilities included overseeing national marketing campaigns, social media management, and employee incentive programs. Educational qualifications include a Mini MBA in Brand Management from Marketing Week and a Bachelor's degree in Environment and Business from the University of Waterloo.

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London, United Kingdom

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KFC UK & Ireland

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In 1952 Colonel Harland Sanders opened the first KFC restaurant in Utah. Since then, his perfectly crafted Original Recipe chicken and its secret recipe of 11 herbs and spices has become famous all over the world, and today we have over 900 restaurants across the UK and Ireland. The Colonel was all about doing things the right way. That means our chicken is delivered fresh from farm to restaurant in 48 hours. It’s prepared carefully by hand in-restaurant by trained cooks, using the very best chicken reared to strict welfare standards. That’s what makes our food so finger lickin’ good. The right way also means serving fresh proper food, packed with flavour. So we’ve worked hard to make nutritional improvements across our menu so our fans have as much choice as possible, and we’ve committed to removing 20% of calories per serving by 2025. The Colonel also believed in feeding promise, wherever it’s found. So that’s why we invest heavily in the development and careers of our 24,000 employees – we were the first restaurant to launch an honours degree. And since its 2015 launch, our KFC Foundation has paid out grants totalling £3 million to our charity partners who are passionate about developing and nurturing young people across the country. Who are Yum! Brands? KFC is one of the 3 brands operated by our parent company Yum! along with Pizza Hut and Taco Bell. We are the world’s largest restaurant group – in fact in 2018 we opened our 48,000th restaurant. Importantly, we’re extremely proud of our 1.5 million employees around the globe and the unique culture we’ve built, one that’s filled with energy, opportunity, and fun. We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background. Yum! Brands is great place to be yourself, grow and make a difference.