Saira Shah

Innovator Brand Image Excellence at Khaadi SMC Pvt. Ltd.

Saira Shah has a diverse range of work experience in the creative and marketing fields. Saira began their career at O2 Communications as a Creative Manager from August 2008 to January 2010. Saira then worked as a Creative Associate at Argus Advertising from January 2010 to March 2011. Following this, they served as a Creative Head at WWF-Pakistan's Corporate Office from March 2011 to November 2012. Saira then joined Charter for Compassion Pakistan as their Creative Head in November 2012 and stayed until an unspecified date in 2014. Saira also worked at Khaadi Corporation as the Creative Head of Marketing, overseeing brand image management for Unstitched Fabrics, Ready to Wear, and Home concepts. Finally, they held the role of Innovator Brand Image Excellence at Khaadi starting in 2014.

Saira Shah completed their Bachelors in Communication Design with a specialization in Advertising and Photography at the Indus Valley School of Art and Architecture.

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