Salma ElGuendy

Salma ElGuendy has a diverse work experience in marketing and business development. Salma is currently the Head of Marketing at Khazenly. Prior to that, they worked as a Marketing Manager at Etisalat from 2021 to 2022. Before that, they held the position of Head of Business Development at Swvl from 2019 to 2021. Salma also worked at Uber as the Head of Marketing Egypt from 2019 to 2019 and as a Marketing Manager from 2017 to 2018.

Earlier in their career, Salma worked at Procter & Gamble as an Assistant Brand Manager and later as a Category Manager from 2013 to 2017. Salma also gained experience as an Assistant Brand Manager at The Clorox Company for a brief period in 2013. Additionally, Salma held leadership roles as the General Manager at ariika Comfort from 2012 to 2013 and as a Partner at Tremendo Venue from 2011 to 2012.

Salma began their career as a Trainee at The Clorox Company in 2010 and at Deraya Sales Services in 2009. Overall, their work experience showcases their expertise in marketing, business development, brand management, and leadership.

Salma ElGuendy began their education journey at Sacre-Coeur Caire, where they earned a Bachelor's degree in Mathematics from 1995 to 2008. Salma then pursued their higher education at The American University in Cairo, completing their Bachelor of Business Administration (B.B.A.) in Marketing/Marketing Management, General from 2008 to 2013. In 2010 to 2011, Salma attended the University of Wales, Cardiff, focusing on business administration and management, specifically in the field of Marketing. Currently, they are enrolled at IE University, where they are expected to complete their Master of Business Analytics in Business Analytics and Big Data from 2022 to 2023.