Ayat El-Zein

Head of Partnerships at Kick Game

Ayat El-Zein has a diverse work experience. Ayat began their career in 2011 as Co-Founder of the Laces Community Club, a social enterprise for girls in the London borough of Hackney that teaches football and life skills to over 250 teenage girls. This role earned their the Sunday Telegraph British Volunteer of the Year award in 2012. In 2017, they joined KennedyPearce Consulting as a Recruitment Consultant, specializing in financial recruitment. Ayat also worked as an Associate at CEB, now Gartner, during the same year. In 2018, they joined Kick Game as Head of Partnerships, where they were responsible for brand partnerships and talent management. Ayat also successfully executed a pop-up event during Paris Fashion Week and curated SneakhXr Fest, an annual event around International Women's Day. Ayat was eventually promoted to Head of Retail & Commercial Partnerships, where they managed a team of over 60 people and helped to grow the Kickgame business from one to five stores across the UK. Ayat also helped to implement new systems and processes to streamline the end to end customer experience.

Ayat El-Zein earned a Bachelor's Degree in Marketing from Florida Memorial University between 2012 and 2016.

Links

Timeline

  • Head of Partnerships

    February, 2022 - present

  • Head of Retail & Commercial Partnerships

    August, 2020

  • Head Of Retail

    August, 2018