Peninah Kelman

Peninah (Goldman) Kelman is a seasoned professional with extensive experience in user experience and design, currently serving as the User Experience Director at Kickdrum Technology Group since August 2012. In addition, Peninah holds the position of Design Strategist and Principal at Simplicity Square, a consultancy focused on HCI, UI, and design strategies aimed at enhancing user experiences and profitability. Previous roles include User Experience Director at Versata, where Peninah led UI design for projects with Ford and Lincoln, and Director of User Experience at ShangBy, focusing on innovative online shopping experiences. Peninah began a career at Trilogy as an HCI Designer and Manager, where responsibilities included usability testing and interface design. Academic credentials include a Bachelor of Fine Arts in Design, specializing in Human Computer Interaction from Carnegie Mellon University.