Fern Roberts

Fern Roberts has over 15 years of experience in insight and intelligence roles, beginning their career as a business insight analyst at Tesco in 2006. At Tesco, they moved up the ranks and worked as a project manager, acquisition and retention experience manager, insight and experience manager for global people transformation, colleague insight partner, and senior customer experience insight manager. Fern also worked as the insight COVID manager across colleague, customer, and brand. Recently, in 2022, Fern worked as the Head of Research Programmes at Deliveroo. Currently, they hold the position of Head of Insight & Intelligence at KidsKnowBest.

Fern Roberts has taken various courses at The Market Research Society. Fern has obtained two Higher National Diplomas in Neurobiology and Anatomy and Holistic Health respectively from the University of South Wales. Fern has also studied Counseling Psychology at the same university. Fern has completed a CIPD level 3 course at the University of Hertfordshire and studied Psychology at Coleg Morgannwg. Fern has also completed courses in Situational Leadership from Ken Blanchard and Myers Briggs MBTI from Myers Briggs. No specific dates for any of these educational experiences are provided.